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Lytham and St-Annes-on-Sea (the latter nearly always abbreviated to St Annes) have grown together and now form a seaside resort, sometimes seen as a smaller and more genteel alternative to nearby Blackpool. Lytham and St Annes, together with the smaller communities of Ansdell and Fairhaven, retain their individuality and are described in more detail below. The towns are situated on the Fylde coast, south of Blackpool at the point where the coast line turns east to form the estuary of the River Ribble leading inland to Preston. St Annes is situated on the northern side of the turning and, like Blackpool, overlooks the Irish Sea, whereas Lytham is on the eastern side and overlooks the Ribble estuary. Lytham St Annes is internationally renowned for golf, and has four courses, the most notable being the Royal Lytham & St Annes Golf Club, one of the host courses for The Open championship. The coming of The Open - a major sporting event - approximately once every ten years, brings a major influx of visitors, including the world's media, into what is a fairly peaceful community. The other significant local events are the annual St Annes and Lytham Club Days, both of which include a procession of decorated floats and a funfair. These events, held over a weekend, bring in many visitors from the surrounding towns. The Lytham Club Day, in late June, is the larger of the two events. Like similar seaside resorts, the town is a popular place to retire to, which has resulted in the average age of the population being higher than the national average.[1] There are a considerable number of nursing and retirement homes, many located in former large houses along Clifton Drive, one of the main roads linking Lytham and St Annes. Many other large Victorian and Edwardian residences have been converted to apartments. Since 1984 Lytham St Annes has been twinned with the German town of Werne. Contents [show] * 1 Lytham * 2 St Annes * 3 Ansdell * 4 Fairhaven * 5 History * 6 Transport o 6.1 Railway * 7 Local issues o 7.1 Closure of public facilities o 7.2 Property developments * 8 Wildlife * 9 Sport * 10 Religion o 10.1 Lytham o 10.2 St Annes o 10.3 Ansdell and Fairhaven * 11 See also * 12 Notes * 13 References * 14 External links [edit] Lytham Lytham windmill, Lancashire Lytham windmill, Lancashire Lytham was founded in about 600CE. For many centuries the economy of Lytham was dependent on fishing and shrimping, until the advent of tourism. After the start of the industrial revolution, wealthy industrialists moved from the east of the county. Lytham's tree-lined streets are flanked by small shops, of which many are still family businesses. There are some particularly good speciality food shops. Lytham brims with old fashioned charm. The town is nicknamed "Leafy Lytham" due to the large number of mature trees along many of the town's streets. Notable Lytham landmarks include the Green, a strip of grass running between the shore and the main road; the recently restored Windmill and Old Lifeboat House Museum are to be found here. The Green overlooks the estuary of the River Ribble and the Welsh mountains. The centre of Lytham contains many notable buildings including Lytham public library, railway station, Market Hall and the County and Ship public houses. Some of the oldest buildings are found in Henry Street and Dicconson Terrace. Until the middle of the 20th century the Clifton family was the leading family in Lytham and two of the town's main thoroughfares are named in their honour. Their estate on the outskirts of Lytham and Ansdell originally occupied a huge area. Lytham Hall, the family seat, remained in the family's ownership until 1979 after which ownership passed to a number of corporate bodies. The grounds of the Hall are occasionally opened to the public for performances of open-air concerts and plays. Several of the ornate gates to the estate and much of the distinctive pebble-dashed boundary wall survive. The Parish Church for Lytham is St Cuthbert's Church located on Church Road overlooking the Lytham YMCA Football Ground and the Ribble Estuary.

Notes From CAP Code Of  Advertising Practice

All marketing communications should be legal, decent, honest and truthful. 2 All marketing communications should be prepared with a sense of responsibility to consumers and to society. 3 All marketing communications should respect the principles of fair competition generally accepted in business .4 No marketing communication should bring advertising into disrepute.

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