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The present London boroughs were created by the London Government Act 1963. They came into existence on April 1, 1965 with the creation of Greater London. The first London Borough elections had been held in 1964 with the newly elected London Borough Councils acting as "shadow" authorities before coming into power the following year. They had wider authority than the inner London metropolitan boroughs and neighbouring urban districts and municipal boroughs which they mostly replaced, but less power than the three county boroughs of Croydon, West Ham and East Ham, which ceased to exist at the same time. Between 1965 and 1986 the London boroughs were part of a two-tier system of government, and shared power with the Greater London Council (GLC). However on 1 April 1986, the GLC was abolished, the London boroughs inherited most of its powers and became in effect unitary authorities (combining both county and borough functions). Since the creation in 2000 of a new Greater London Authority, covering the former GLC area but with more limited powers, the boroughs now have powers intermediate between those of English unitary authorities and non-metropolitan districts within shire counties. The City of London is administered by its own distinct body, the City of London Corporation, which predates the London boroughs. The word borough has cognates in virtually every Germanic language, as well as other Indo-European languages. For a fuller explanation, see under borough.

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Notes From CAP Code Of  Advertising Practice

All marketing communications should be legal, decent, honest and truthful. 2 All marketing communications should be prepared with a sense of responsibility to consumers and to society. 3 All marketing communications should respect the principles of fair competition generally accepted in business .4 No marketing communication should bring advertising into disrepute.

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