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LOCAL ADVERTISING NORTHAMPTON

Notes From CAP Code Of  Advertising Practice

All marketing communications should be legal, decent, honest and truthful. 2 All marketing communications should be prepared with a sense of responsibility to consumers and to society. 3 All marketing communications should respect the principles of fair competition generally accepted in business .4 No marketing communication should bring advertising into disrepute.

ADS NORTHAMPTON Acknowledge Wikipedia for the following information

Northampton's population has increased greatly since the 1960s, largely due to planned expansion under the New Towns Commission in the early-1960s. Other factors are the rail link and the busy M1 motorway that both lead direct to London. Northampton is within 70 miles of central London, and by train it takes approximately 1 hour to journey between the two. This transport link to the South East has proved attractive, with already high house prices in and around London rising rapidly since the 1990s causing many people to move increasingly further away from the area in order to commute from more reasonably priced housing. Most of Northampton's housing expansion has taken place to the east of the town with developments such as the 1970s eastern district estates built mainly for the London overflow population and recently, on the western outskirts at Upton and to the south adjacent to an improved junction on the M1 at Grange Park, a development of some 1,500 houses actually in South Northants Council area. Since 2006 Northampton is in a government designated expansion zone. This new wave of development is being overseen by the West Northamptonshire development Corporation (WNDC). A goal is the development of up to 37,000 new dwellings within the borough and necessary infrastructure and services. Expansion has already started with new roads and housing developments in West Northampton at Upton and St Crispins (2007). A lot of the expansion will be on brownfield sites such as Ransome Road, Far Cotton (an inner suburb) and within the existing borough boundaries. The WNDC will also oversee the redevelopment of Central Northampton into a primary regional centre that will service the expanded population, that will be comparable to UK cities such as Coventry and Nottingham with a population of approx 300,000 by 2018-2021.

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