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All marketing communications should be legal, decent, honest and truthful. 2 All marketing communications should be prepared with a sense of responsibility to consumers and to society. 3 All marketing communications should respect the principles of fair competition generally accepted in business .4 No marketing communication should bring advertising into disrepute.

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LOCAL ADVERTISING BIRMINGHAMAcknowledge Wikipedia for the following information.

In the 6th century, Birmingham was an Anglo-Saxon farming hamlet on the banks of the River Rea.[10] The name 'Birmingham' comes from "Beorma ingas ham", meaning "home of the people of Beorma."[11] Birmingham was first recorded in written documents by the Domesday Book of 1086 as a small village, worth only 20 shillings.[11] There were many variations on this name. Bermingeham is another version. In the 12th century, Birmingham was granted a royal charter to hold a market,[10] which in time became known as the Bull Ring, transforming Birmingham from a village to a market town. As early as the 16th century, Birmingham's access to supplies of iron ore and coal meant that metalworking industries became established.[12] By the time of the English Civil War in the 17th century, Birmingham had become an important manufacturing town with a reputation for producing small arms. Arms manufacture in Birmingham became a staple trade and was concentrated in the area known as the Gun Quarter.[13] During the Industrial Revolution (from the mid-18th century onwards), Birmingham grew rapidly into a major industrial centre and the town prospered. During the 18th century, Birmingham was home to the Lunar Society, an important gathering of local thinkers and industrialists.[14]

Notes From CAP Code Of  Advertising Practice

All marketing communications should be legal, decent, honest and truthful. 2 All marketing communications should be prepared with a sense of responsibility to consumers and to society. 3 All marketing communications should respect the principles of fair competition generally accepted in business .4 No marketing communication should bring advertising into disrepute.

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