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All marketing communications should be legal, decent, honest and truthful. 2 All marketing communications should be prepared with a sense of responsibility to consumers and to society. 3 All marketing communications should respect the principles of fair competition generally accepted in business .4 No marketing communication should bring advertising into disrepute.

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LOCAL ADVERTISING BLACKPOOL Acknowledge Wikipedia for the following information.

By the middle of the 18th century, the practice of sea bathing to cure diseases was beginning to become fashionable among the wealthier classes, and visitors began making the arduous trek to Blackpool for that purpose. In 1781 Thomas Clifton and Sir Henry Hoghton built a private road to Blackpool, and a regular stagecoach service from Manchester and Halifax was established. A few amenities, including four hotels, an archery stall and bowling greens, were developed, and the town grew slowly. The 1801 census records the town's population at 473. The growth was accelerated by the actions of Henry Banks, often considered to be the "Father of Blackpool". In 1819 he purchased the Lane Ends estate, including the Lane Ends Hotel and built the first holiday cottages. In 1837, his son-in-law Dr. John Cocker built Blackpool's first assembly rooms, which still stand on the corner of Victoria Street and Bank Hey Street.

Notes From CAP Code Of  Advertising Practice

All marketing communications should be legal, decent, honest and truthful. 2 All marketing communications should be prepared with a sense of responsibility to consumers and to society. 3 All marketing communications should respect the principles of fair competition generally accepted in business .4 No marketing communication should bring advertising into disrepute.

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